Once a year, the who’s who of the textile industry comes together in the Bavarian capital: The Münchner Stoff Frühling attracts visitors from Germany and from abroad and impresses through its very special atmosphere.
For 18 years, 23 international textile brands invite their customers to this inspiring showroom event. This year, visitors plied between the showrooms with the shuttle service in beautiful sunshine and pleasant temperatures. For four days interior designer, architects and decorators could visit the lovingly arranged showrooms and marvel at the new collections.
From 20 to 23 March SAHCO showcased the 2015 novelties in its showroom in the Prinzregentenstraße.
The collection is exciting and full of variety, and covers 35 fine fabrics and eight elegant wallcoverings. Besides wonderful wallpapers the SAHCO Sales team presented the latest fabric collections EDIZIONE CLASSICA PRIMA, SHANGHAI NIGHTS, CHALET LUXE and INTO THE BLUE. Each of these collections stands for itself, however, what unites them is the unmistakeable signature: luxurious, classical and always with a certain degree of Nonchalance.
Apart from these two extraordinary wallcoverings the collection CHALET LUXE were very well received by the professional audience. It is a successful combination of “country house style” and “luxury” that is reflected in a range of fine, versatile fabrics.
Inspiring and creative – this is the best way to describe the flair during the Münchner Stoff Frühling. The organizers are continually developing the concept. One new location this year was for example the BMW Lehnbachplatz where lectures, panel discussions and an exhibition of rugs took place. Another highlight: In seven videos students of the German Master School for fashion in Munich presented their extravagant styling ideas for homes – different, extraordinary and polarizing.
The Münchner Stoff Frühling is a wonderful event and we are already looking forward to next year.