Photography leaves impressions and inspires. Beautiful interior shots bring fabrics to life. They provide ideas on how to use fabrics, give impulses and play on emotions which in the end also influences the purchasing decisions. As per an old saying, “A picture is worth a thousand words”. Thus, it is all the more important to deliver this message through images.
A few days ago, the photo shooting of the new SAHCO HOME COLLECTION took place. We had the chance to accompany Creative Director Pascal Walter and took a glimpse behind the Scenes.
To capture the perfect images a lot of time goes into preparations and planning. The search or rather the selection of the location in the beginning is accompanied by the planning of the scenery. Besides the depictions of different interiors, the photographer and the appropriate light setting plays an essential role.
Carefully selected stylish pieces of furniture and decorative accessories complement and emphasize the new cushions and plaids. Whether in an elegantly styled comfortable atmosphere or as a statement in bold colours – fashionable, young and fresh -the new HOME COLLECTION suits both.